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WHEN CREATIVITY, PASSION, AND HAVING SOMETHING TO SAY COLLIDE

FEATURE FILM
WRITE, DIRECT, PRODUCE, EDIT

I have always loved psychological thrillers like Fight Club, Black Swan, and American Psycho in the way they explore the human psyche and fragility of the mind. 

That said, millions of people are affected by mental illness each year. It is incredibly prevalent, permeates throughout almost all aspects of an individual’s life, and yet mental illness as a whole is highly misunderstood and surrounded by stigma. Some may argue that some of my favorite films feed into that stereotype and the misunderstandings around mental illness.

What if there were a movie that follows the main character into his mental demise, but instead of laying down and allowing himself to be devoured by his inner-demons, he somehow found the strength to stand up to them? And could that story offer hope to others who may be struggling in their own journeys?

Donovan is the story of a recently divorced advertising director who tries to be a good father to his young son while being torn apart by his own bipolar disorder. I wrote, directed, and produced the film throughout all stages of production. I raised money and partnered with investors to produce the film, worked with a cast and crew of around 10 core members (along with 30-40 extras on heavier populated scenes), secured locations, worked with vendors, and eventually found my editing chops in post. There was a whole lot more to it, but I’m trying to keep this somewhat concise. (…looks back at this section once complete and realizes…I write a lot, what can I say?)

The film was featured in several film festivals, where it was praised for its innovative narrative structure and strong emotional impact. It won several awards including Best Picture and Best Dramatic Feature.

Most importantly, it really connected with audiences. With an 8.8 rating on IMDB, several positive user and critic reviews, interviews, and among so many emails, messages, people approaching me at screenings and events, I hear how the film helped them realize they weren’t alone and that it’s okay to ask for help. 

That kind of impact and meaning to the people who see it not only makes Donovan an invaluable part of my professional growth, portfolio, and career…but to my life as well.

BUT WE DIDN'T STOP THERE...

ONLINE MARKETING AND DISTRIBUTION CAMPAIGN
DESIGN, DEVELOP, EXECUTE

Once the movie was complete and the film festival run was over, it was time to get it out into the world. Instead of pursuing a traditional distribution deal (and after seeing so many friends and colleagues being disappointed by them), my investors and I decided to attempt “self-distribution.”

I designed and built a full eCommerce platform site (using Woo Commerce within WordPress), designed and executed a social-media campaign through page posts and paid placements, attracted media attention and interviews…and voila*, people started buying and watching the film.

* “Voila” – Ha…that’s funny. I had no idea what I was doing in building a WooCommerce platform website. But that is one thing I really like about myself…I will dig my teeth into something until I figure it out.

I did figure it out, and it worked. 

Voila!

THE PHYSICAL GOODS

Along with digital sales of the film, and music score and soundtrack, we produced physical DVDs, CDs, and movies posters that were also sold through the website (or the back of my car, I mean…gotta do what ya gotta do). Everything was designed by yours truly.

Between total sales and the money we saved on having an internal marketing team of one, this project was a great success.

Bee, you are one bad motherf***er!

- Robert, Creative Director

I was working on some ad concepts for Match.com. One of the concepts was about finding long-term commitment through the service along with the challenge of not using stock imagery of people. The CTRs had been declining on all the “people” ads and were getting lost in the noise.

My thought was to use a pair of wedding bands as a focal image around the search boxes built into the banners we were doing. 

The second challenge was that all the stock imagery of wedding bands were incredibly cheesy, and mostly yellow gold which wasn’t what I wanted. So I found a couple of in-office volunteers who were married (not to each other) and who had platinum wedding bands, borrowed their rings, and took a picture of them right there on my desk. 

Here’s the original image…

Fluorescent lighting, no flash, texture on the men’s band that doesn’t translate at all in the photo, atrocious coloration on the desk—the whole 9-yards of “why the hell would you use this picture in an ad?

In fact, that’s exactly what my creative director, Robert asked me.

I spent some time with the image in Photoshop, created the ad, and then showed this to Robert…

He smiled and said, “Bee, you are one bad motherfudger.”

Only he didn’t say “fudge.” He said THE word. The big one. The Queen Mother of dirty words. The ‘F dash dash DASH’ word!

I asked, “can I use that as a testimonial?”

“Damn right, you can!”

If you could use a bad motherfudger on your team, let’s talk.

A long time ago in a
friendly neighborhood nearby...

(way to mix pop culture references, B)

We had these places called “malls,” and in them were tons of different kinds of stores. It was kinda like Amazon if you could physically walk into Amazon—and within it, you could walk into each department as its own store.

Mindblowing, right?

Anyway, when I was a kid, my mom took me to meet Spider-Man. I stood in line with other excited little kids to meet my superhero…uh…hero. I remember being quite freaked out by his eyes…but then clearly I got over it given the picture of me slinging an imaginary web.

Flash forward at least a couple years later (give or take a decade or 3), I’m having coffee with an actor friend of mine who was helping me get started on making a movie. He’s a bit older than me and we were talking about early gigs as “actors with delusional aspirations.” He told me that when he first moved into the area, his first “acting gig” was dressing up as Spider-Man and making appearances at the Big Town Mall in Mesquite.

I said, “at the Montgomery Wards?” He looked a bit surprised and said yes. Well, you can see where the conversation went. And while we can’t be 100% certain, we did the math and at the time there were only 3 guys including him doing that gig, so we are somewhat sorta kinda, around a 1 in 3 chance sure that I had my picture taken with my friend dressed as Spider-Man when I was a kid.

Okay, so 33.3% isn’t much, but it’s still kinda cool to think about (and would be a helluva CTR).

Point is, I’m a good storyteller and you should hire me to tell yours.

You're a nut!

— More than one person

THIS SECTION CLOSED for 2 WEEKS…

...TO CLEAN AND COMPLETE

AMERICA'S FAVORITE*

Creative Art Director's Website

* The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease.

Connect with Bee

Hey there, so glad you want to connect. Please reach me through my LinkedIn profile. So much spam here through the old form, or email, or any other link. So much spam. Can’t do it any more.

Did I mention so much spam?

Thank you…except to the spammers.

tsp

Hope your birthday stinks like dog poop!
- My Sister

About Bee

Bee, you are one bad motherf***er!

Robert, creative director

A diverse creative and marketing background in video, print, and digital media for in-house teams and agency environments has cultivated a strong passion to evolve ideas into stories, and stories into brands.

Was a cute kid too.

CONCEPT | EXECUTION

You execute ideas in
a masterful way.

Amanda, copywriter

I am an artist with an entrepreneurial spirit. In my twenty-ish years, I have been everything from copywriter, production artist, art director, creative director, to VP of marketing for an audio imaging company in Dallas. Plus, I wrote, produced, and directed a full-length feature film which won several awards in the indie film festival circuit. My focus on design and marketing has been a constant throughout my career, but I do enjoy having the breadth of scope in my skills to bring to the table.

I have worked in agency as well as in-house team environments with such brands as Johnson & Johnson, The U.S. Army, Lowe’s, and AT&T to name a few. I am well versed in the various types and structures of organizations (B2B and B2C) and the branding needs and details that come with each.

I am talented and smart, incredibly self-disciplined, creative, and I love things like brand integrity, attention to detail, and communication (which is evident in my writing more than you probably care to read).

From concept to execution, let’s connect and find out how I can help with your creative needs.

AWARDS | RECOGNITION

AAF Dallas ADDY

Project: Michael Johnson Performance Center Website thru GDD Interactive
Role: UI Art Direction

ePharma Awards

Project: eDetail for Altabax, GlaxoSmithKline
Role: Concept, Art Direction, Storyboarding

TM Century

2x Employee of the month:
March and August, VP Marketing
Why include this? Because 3 months into this job, I was already changing market perception of our brand. Five months later, we launched Kissville.

Best Picture,
Best Dramatic Feature,
Only Human Award

Project: DONOVAN Feature Film Recognized by Bare Bones Int. Film Festival and Ft. Worth Indie Film Showcase
Role: Writer, Producer, Director