It’s so much more than a logo. Sometimes it’s all you got. Some times it’s not about the logo at all. Sometimes, it’s a word, a color, an attitude, or three musical notes played in succession. Sometimes, it’s all the above and that’s where the magic is…when a brand comes to life.

I have always been fascinated with branding and the idea of invoking a “personality” into a bunch of letters that spell a company name. Think about it—Nike, Google, McDonald’s, NBC, they’re all just letters composing a name of an “entity” you can’t see. But in reading those names, you saw every one of them. 

This website, the resume, the logo, the tone…are all examples of my own brand. It’s bold, yet playful. Serious, but approachable. And in designing and building it, it was relentless (that actually made me laugh typing that), but rewarding. It’s a perfect representation of who I am to work with…but relentless in a good way.

I’m still working on this section (okay, a lot of sections), but hopefully the example of this site gives you some indication that I do understand branding and I would love to talk about developing yours.