Texas Trees Foundation works to preserve, beautify, and expand the Dallas area “Urban Forest” while offering educational programs that focus on its importance. Every year, they present to the Dallas City Council for support from the city. I was tasked as an art director to create a beautiful and engaging 145 page(ish) report called the Dallas Urban Forest Master Plan for 2021.
I was working on some ad concepts for Match.com. One of the concepts was about finding long-term commitment through the service along with the challenge of not using stock imagery of people. The CTRs had been declining on all the “people” ads and were getting lost in the noise.
My thought was to use a pair of wedding bands as a focal image around the search boxes built into the banners we were doing.
The second challenge was that all the stock imagery of wedding bands were incredibly cheesy, and mostly yellow gold which wasn’t what I wanted. So I found a couple of volunteers nearby who were married and had platinum wedding bands, borrowed their rings, and took a picture of them right there on my desk.
Here’s the original image…
Fluorescent lighting, no flash, texture on the men’s band that doesn’t translate at all in the photo, atrocious coloration on the desk—the whole 9-yards of “why the hell would you use this picture in an ad?“
In fact, that’s exactly what my creative director, Robert asked me.
I spent some time with the image in Photoshop, created the ad, and then showed this to Robert…
He smiled and said, “Bee, you are one bad motherfudger.”
Only he didn’t say “fudge.” He said THE word. The big one. The Queen Mother of dirty words. The ‘F dash dash DASH’ word!
I laughed and asked, “can I use that as a testimonial?”
“Damn right, you can!”
If you could use a bad motherfudger on your team, let’s talk.
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A diverse creative and marketing background in video, print, and digital media for in-house teams and agency environments has cultivated a strong passion to evolve ideas into stories, and stories into brands.
Was a cute kid too.
I am an artist with an entrepreneurial spirit. In my twenty-ish years, I have been everything from copywriter, production artist, art director, creative director, to VP of marketing for an audio imaging company in Dallas. Plus, I wrote, produced, and directed a full-length feature film which won several awards in the indie film festival circuit. My focus on design and marketing has been a constant throughout my career, but I do enjoy having the breadth of scope in my skills to bring to the table.
I have worked in agency as well as in-house team environments with such brands as GlaxoSmithKline, Match.com, Pep Boys, and Meritage Homes to name a few. I am well versed in the various types and structures of organizations (B2B and B2C) and the branding needs and details that come with each.
I am seasoned (more than I’d care to admit), incredibly self-disciplined, creative, and I love things like brand integrity, attention to detail, and communication (which is evident in my writing more than you probably care to read).
From concept to execution, let’s connect and find out how I can help with your creative needs.