Digital Ad Campaigns
Strategic concept to execution, production design, Flash animation ads (when that was a thing), B2B & B2C targeted email campaigns, interstitials, A/B testing and ad optimization to push CTRs and conversions—kinda like Farmers, I know a thing or two because I’ve done a thing or two.
BRAVE THINKING INSTITUTE
I conceptualized a wide variety of ad units for Google Ads, Facebook (when that hellish 20% rule on text content was in effect), and Instagram ad placements. Burn rate is particularly high in this category, so the “refresh” was pretty constant.
That said, rotation was so fast that ads were never up long enough to get a solid grasp on performance numbers, but here are some with the highest CTRs.
GLAXO SMITH KLINE (GSK)
Altabax
B2B eDetail Videos
Concept | Art Direction | Storyboards
WINNER: ePharma Awards
Informational videos targeting pediatricians and doctors seeing youth patients, a free sample offer, and an ePharma win.
A Positive Life | Treat HIV
Animated Banner Ads
Concept | Art Direction | Design
The idea for these campaigns was to take an aspirational approach in making it okay for patients, et al. to seek out information around HIV positive diagnosis utilizing inspirational stories by “everyday people” who happen to have an ‘HIV positive’ diagnosis.
A Positive Life
Positivity
A Positive Life
Discovery Wall
TreatHIV.com
Sketch
MATCH.COM
High performing banner ads for Match.com that I created. The “Single” ad was still getting 2-3% CTR after 9 months of rotation.
