bee
beebug

Web Design

From full-scale strategic website design and build from scratch, to rebranding sites for major corporations, to intricate user interface design, and a portfolio to toot my own horn (toot toot), in my 20+ years as a digital designer I have done it all (or really close to it).

Here are just a few examples.

BRAVE THINKING INSTITUTE

Performance Boost for Life Coaching

Art Direction | UX Design | Rebranding
View site pages
Explore more of my work for BTI

BTI utilizes a long-form funnel marketing strategy for life coaching services, training, and events. I worked full-time remote for them (before the pandemic) and did a ton of landing pages (with a strategic focus on responsive design with 60% mobile traffic), branding integration pages for the company rebrand, banners, social media ads, and affiliate marketing visual design support. 

GLAXOSMITHKLINE (GSK)

Bringing Hope to Those With a Positive Life

Conceptual Art Direction | UI Design
Check out the sites
See more of my work with GSK

I was the lead conceptual designer on the GlaxoSmithKline, HIV account while working at an ad agency. This was a really cool project to work on becuase its intent was to bring stories of hope and inspiration within the HIV+ community to others who had been diagnosed and/or their caregivers. 

BRILLIANT MANIA FILMS

Passion Meets Entrepreneurial Spirit

Creative Direction | Design
WordPress and Woo Commerce Dev
View website

Donovan was a passion project of mine under Brilliant Mania Films to make a film with an incredible story. After it won several awards in the film festival circuit, it was time to work to get it out there. 

I didn’t know how to build an eCommerce site, so I did what I always do in that situation…I grabbed a book.

TM CENTURY

A New Concept in Audio Imaging

Creative Direction | Copywriting
Site Dev | UX/UI
Tour Kissville

I was the VP Marketing for TM Century, and while taking care of the “business side” of marketing, I also got to have a hand in creating and developing new products such as this one—Kissville.

It turned audio imaging “on its ear”…get it?

No, but really it did. I’ll explain more inside. 

MORE WEB SLINGING ACTION

Hey, I know that guy!

No really, funny story...

DOUG RUCKER

Site Design and Build

Design | WordPress Dev

PARAGON HOLDINGS

Site Design and Build

Art Direction | Design | WordPress Dev

F.I.R.E.

Website Redesign & Build

Creative Direction | Design
WordPress Dev | CRM Integration

PEP BOYS

Homepage Redesign

Design | Animation

Brave Thinking Institute

WEB DESIGN

Art Direction | UX Design | Rebranding

THE ROI OF SIMPLICITY

The entry-point for the live event sales funnel needed a complete redesign, and with it, a performance boost. The old page was dated, soft, and clunky. I studied some of the UX aspects of the page and what users tend toward and did many different versions of an entry-point page along with A/B testing each one.

When we landed on this design, opt-ins increased by 14.8%, with a 57% conversion increase thru the secondary tier of the funnel. See more of my work for Brave Thinking Institute.

THERE'S MORE...

Here are some other tested landing pages that performed well within their funnels. You can expand each one to see the full length layout of the page.

Explore more of my work for BTI

GlaxoSmithKline (GSK)

WEB DESIGN

Conceptual Art Director | UI

BRINGING HOPE TO THOSE WITH A POSITIVE LIFE

The concept was still in its early stages by the time I took on the account, so I wasn’t able to get in on the ground. However, I was charged with continual improvements of the “wall” concept and evolving the direction and execution within the creative (including creating all UI for the video players and interactive elements), as well as all advertising campaigns.

Static Text Story
Media Library
Interior Page
Expanded Video Callout

THE CONNECTION BETWEEN INFORMATION, INSPIRATION, AND A FULL-TIME GIG

I had just started contracting as a designer at an ad agency. It was around the holidays, most clients and creative directors were on vacation, but this account was full-speed-ahead. When I got there, the client had been growing increasingly frustrated by the work coming back and felt she wasn’t being heard in what she was looking for in the creative. I was asked to concept a GSK branded informational site around HIV that didn’t have a “sterile pharma look and feel.” I even presented to the client, which was an extreme rarity for a contractor.

The client loved the idea and the connection between the informational and inspirational sites so much that she wrote a letter of appreciation to our ECD and I was offered a full-time position as senior conecptual designer—and specifically assinged to work with the client one-on-one for all creative under her account moving forward.

See more of my work with GSK

Brilliant Mania Films

WEB DESIGN

Creative Direction | Design | WordPress and Woo Commerce Dev

WOO!!.......Commerce

I designed and built a full eCommerce platform site (using Woo Commerce within WordPress), and voila, people started buying and watching the film.

TM Century

WEB DESIGN

Creative Direction | Copywriting | Site Dev | UX/UI

Kissville was a brand new product and a new concept in audio imaging in that it was the first package of its kind which was set up on a monthly subscription-based model for terrestrial radio.

Radio had grown stale and stodgy, and with the growing popularity of satellite, terrestrial radio found it near impossible to compete with the cutting-edge technology and fresh attitude of Sirius/XM.

“Back in the old days,” a radio station would buy an imaging package (ramps, slogans, shotguns, intros, weather/news/traffic ‘utilities,’ etc.), the studio would record the package, deliver it for ‘x’ amount of dollars and the radio stations budget would be blown for imaging over the next few years until it was time for a refresh. Kissville set out to fix all that with its budget-minded monthly subscription model—delivering fresh content on a continual basis…with attitude!

David, Chris “UK,” and I developed a “voice” for Kissville through a fictional character named Smoochie and the Japanese philosophy of “Kai Zen,” which means “continuous improvement.”

I was charged with creating the visual look and feel of the product, its website, and all marketing collateral, and execute it in the voice of Smoochie.

The product itself, combined with its witty attitude and marketing voice, shattered the first month’s sales goals by 400%!

Smoochie said, “That’s a helluva win.”

And so did our boss, David.

A long time ago in a
friendly neighborhood nearby...

(way to mix pop culture references, B)

We had these places called “malls,” and in them were tons of different kinds of stores. It was kinda like Amazon if you could physically walk into Amazon—and within it, you could walk into each department as its own store.

And no one wore masks.

Mindblowing, right?

Anyway, when I was a kid, my mom took me to meet Spider-Man. I stood in line with other excited little kids to meet my superhero…uh…hero. I remember being quite freaked out by his eyes…but then clearly I got over it given the picture of me slinging an imaginary web.

Flash forward at least a couple years later (give or take a decade or 3), I’m having coffee with an actor friend of mine who was helping me get started on making a movie. He’s a bit older than me and we were talking about early gigs as “actors with delusional aspirations.” He told me that when he first moved into the area, his first “acting gig” was dressing up as Spider-Man and making appearances at the Big Town Mall in Mesquite.

I said, “at the Montgomery Wards?” He looked a bit surprised and said yes. Well, you can see where the conversation went. And while we can’t be 100% certain, we did the math and at the time there were only 3 guys including him doing that gig, so we are somewhat sorta kinda, around a 1 in 3 chance sure that I had my picture taken with my friend dressed as Spider-Man when I was a kid.

Okay, so 33% isn’t much, but it’s still kinda cool to think about.

Point is, I’m a good storyteller and you should hire me to tell yours.

Bee, you are one bad motherf***er!

- Robert, Creative Director

I was working on some ad concepts for Match.com. One of the concepts was about finding long-term commitment through the service along with the challenge of not using stock imagery of people. The CTRs had been declining on all the “people” ads and were getting lost in the noise.

My thought was to use a pair of wedding bands as a focal image around the search boxes built into the banners we were doing. 

The second challenge was that all the stock imagery of wedding bands were incredibly cheesy, and mostly yellow gold which wasn’t what I wanted. So I found a couple of volunteers nearby who were married and had platinum wedding bands, borrowed their rings, and took a picture of them right there on my desk. 

Here’s the original image…

Fluorescent lighting, no flash, texture on the men’s band that doesn’t translate at all in the photo, atrocious coloration on the desk—the whole 9-yards of “why the hell would you use this picture in an ad?“

In fact, that’s exactly what my creative director, Robert asked me.

I spent some time with the image in Photoshop, created the ad, and then showed this to Robert…

He smiled and said, “Bee, you are one bad motherfudger.”

Only he didn’t say “fudge.” He said THE word. The big one. The Queen Mother of dirty words. The ‘F dash dash DASH’ word!

I laughed and asked, “can I use that as a testimonial?”

“Damn right, you can!”

If you could use a bad motherfudger on your team, let’s talk.

You're a nut!

— More than one person

THIS SECTION CLOSED for 2 WEEKS…

...TO CLEAN AND COMPLETE

AMERICA'S FAVORITE*

Creative Art Director's Website

* The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease.

Connect with Bee

Hey, I get it…no one wants to fill out a contact form and wonder where the hell it goes after you hit ‘send’, but the spambots are ridiculous and the unsolicited calls are absurd.

So, please leave a message below and I will get back with you. The form works, I receive these, it’s all good. 

tsp

Hope your birthday stinks like dog poop!
- Your Sister

About Bee

Bee, you are one bad motherf***er!

Robert, creative director

Funny story...

A diverse creative and marketing background in video, print, and digital media for in-house teams and agency environments has cultivated a strong passion to evolve ideas into stories, and stories into brands.

Was a cute kid too.

CONCEPT | EXECUTION

You execute ideas in
a masterful way.

Amanda, copywriter

I am an artist with an entrepreneurial spirit. In my twenty-ish years, I have been everything from copywriter, production artist, art director, creative director, to VP of marketing for an audio imaging company in Dallas. Plus, I wrote, produced, and directed a full-length feature film which won several awards in the indie film festival circuit. My focus on design and marketing has been a constant throughout my career, but I do enjoy having the breadth of scope in my skills to bring to the table.

I have worked in agency as well as in-house team environments with such brands as GlaxoSmithKline, Match.com, Pep Boys, and Meritage Homes to name a few. I am well versed in the various types and structures of organizations (B2B and B2C) and the branding needs and details that come with each.

I am seasoned (more than I’d care to admit), incredibly self-disciplined, creative, and I love things like brand integrity, attention to detail, and communication (which is evident in my writing more than you probably care to read).

From concept to execution, let’s connect and find out how I can help with your creative needs.

AWARDS | RECOGNITION

AAF Dallas ADDY

Project: Michael Johnson Performance Center Website thru GDD Interactive
Role: UI Art Direction

ePharma Awards

Project: eDetail for Altabax, GlaxoSmithKline
Role: Concept, Art Direction, Storyboarding

TM Century

2x Employee of the month: March and August, VP Marketing

Best Picture,
Best Dramatic Feature,
Only Human Award

Project: DONOVAN Feature Film Recognized by Bare Bones Int. Film Festival and Ft. Worth Indie Film Showcase
Role: Writer, Producer, Director